Carlsberg web-tv : Part of the game
Tuesday, November 4th, 2008 
www.PartOfTheGAME.tv encapsulates the future of television: the viewers are not just passive consumers. Today viewers become users, contributing to the content. www.PartOfTheGAME.tv is web-television for and by everyone who shares the global passion for the game of football.
www.PartOfTheGAME.tv start out with offering the fans to build and share profiles. Here they will show their colours, share their comments and passion for their team, upload favourite video clip or perhaps challenge and battle other fans. This is where everyone can truly become Part of the Game.
